Can’t beat them? Join them: AsiaSat adds IP platform to complement satellite delivery

by Peter B. de Selding

PARIS — Satellite fleet operator AsiaSat, bowing to market realities in South East Asia, is adding an IP platform to its portfolio to capture business beyond the traditional DTH model.

Hong Kong-based AsiaSat, whose chief executive, Andrew Jordan, has insisted that linear television distribution has a long, bright future in emerging markets, said a hybrid satellite/Over-the-Top (OTT) model is best-suited for today’s market.

“The proliferation of online content and the traditional paradigm of using a large TV set is now being augmented . . .

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